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The Selling Process In this section I hope to provide you down to earth information, plus links to different agencies and avenues of information. To the "First Time Home Buyer" or "First Time Home Seller", the processes can seem quite intimidating. I'm here to help! My goal is to make your move INTO or AWAY from Cold Lake as stress free as possible. |
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SELLING REAL ESTATE PRICING This process generally begins with a determination of a reasonable asking price. As your Real Estate agent I can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle. MARKETING The next step is a marketing plan. Often, I can recommend repairs or cosmetic work that will significantly enhance the saleability of your property. Marketing includes the exposure of your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than myself bring in the buyer. I act as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, and also exposing your property through Virtual Tours , open houses for agents, etc. The Realtor Code of Ethics requires Realtor to utilize these cooperative relationships when they benefit their clients. ADVERTISING Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. I know when, where and how to advertise your property. The latest avenue is the "internet" which I fully utilize. Virtual Tour s are posted on most all of my listings, enabling Buyers all over the country to get an enhanced feel of your home. There is a misconception that advertising sells real estate. The National Association of Realtor Studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends and family, and personal contacts. I maintain active client contacts and an extensive referral network to facilitate buyers for your property. SECURITY When your property is marketed with an agent's help, you do not have to allow strangers into your home. Agents will generally pre-screen (qualify) and ALWAYS accompany prospects through your property. NEGOTIATING The negotiation process deals with much the same issues for both buyers and sellers, as noted above under the buying process. I can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections, and financing -- a lot of possible pitfalls. I can help you write a legally binding, win-win agreement that will be more likely to make it through the process. MONITORING, RE-NEGOTIATING AND CLOSING Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud in the title is discovered. The required paperwork alone is overwhelming for most sellers. A Realtor is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).
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